Mack’s Take: Cannabis Entrepreneurs Who Know What Women Want

Consumers have spoken: They want high-quality products made by companies with diverse leadership, supply-chain transparency and targeted messaging that speaks to them on a personal level. That’s a lot of boxes to check. But plenty of startups in the burgeoning cannabis sector launched with these qualities already baked-in, meaning they are uniquely poised to build brands that resonate with modern consumers and women in particular. Compared with other industries, the cannabis sector boasts a relatively high number of female founders and leaders who are in a position to craft authentic, female-focused narratives around high-end products ranging from beautifully packaged pre-rolled joints to cannabidiol-infused face masks.


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