Consumers have spoken: They want high-quality products made by companies with diverse leadership, supply-chain transparency and targeted messaging that speaks to them on a personal level. That’s a lot of boxes to check. But plenty of startups in the burgeoning cannabis sector launched with these qualities already baked-in, meaning they are uniquely poised to build brands that resonate with modern consumers and women in particular. Compared with other industries, the cannabis sector boasts a relatively high number of female founders and leaders who are in a position to craft authentic, female-focused narratives around high-end products ranging from beautifully packaged pre-rolled joints to cannabidiol-infused face masks.
Exclusive Interview with Garden Society Co-Founders Erin Gore and Karli Warner: Garden Society, a cannabis company focused on women’s health and wellness products, has a small team and big plans for the California market. Right now, the company has a team of nine employees as it gears up for its Series A. Co-founders Erin Gore and Karli Warner spoke with New Cannabis Ventures about the company’s start, its product portfolio, and how they plan to grow Garden Society.
Cannabis is so powerful that it’s transformed Valentine’s Day. Single or taken? Who cares? There’s infused chocolate, friends, and enough of it to ensure that no person should ever be unhappy on Valentine’s Day regardless of their dating status. We’re talking fancy truffles, gourmet bars, caramels, bon bons; in fact, if your heart can dream it, chances are someone’s out there making it right now. Find More Infused Goodies CHECK DISPENSARY MENUS FOLLOW ME In honor of Valentine’s, I’ve compiled a list of some of the best cannabis chocolates out there. You’ll find your standard THC edibles as well as CBD options for a more mellowed out experience. No matter what you choose, be prepared: the contents that follow are extremely tantalizing and may just give you a case of the munchies.
Cannabis has become a booming "sister industry" in recent years to wine, which is my home base as an entrepreneur. That familial relationship is partly because the largest quantities of the two crops grow in many of the same locations in the western U.S., from Northern California up to Washington. Partly it's a love-hate relationship in the typical familial ways, as cannabis growers threaten to poach vineyard workers from already-strapped wineries, offering better wages and relatively easier labor. And the cannabis and wine industries share important similarities, namely their offer of recreational intoxicants. That's especially true since voters in California passed Proposition 64 in November 2016, which legalized recreational marijuana in that state and shot it to the top of the list as the country's largest legal pot market. Yet launching a cannabis business--despite its novelty, potential profits, and general lifestyle appeal--is often more challenging than launching a business in wine.
Say goodbye to the typical sugar-packed candy this Halloween. Celebrating October’s signature holiday as an adult just got so much better thanks to tasty cannabis edibles. Rich in cannabidiol (CBD) and low-dose tetrahydrocannabinol (THC), there are many alternative options for the health conscious this All Hallow’s Eve.
They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.
Women are gaining greater ground in the cannabis industry. Women hold approximately 27% of C-Suite level positions in the cannabis industry. The last year has seen an explosion of industry organizations dedicated to advancing women in the industry, like IPW and Women Grow. There is also a growing number of women-owned cannabis brands, like Garden Society, as well as brands marketing specifically to women, such as Whoopi & Maya.
If a woman wants to get somewhere in business, she's going to have to work twice as hard as a man to get there. Case in point: In 2016, men seeking funding for their business were able to raise approximately $58 billion, while women only received $1.46 billion or approximately 2.5% of what men made.