Founder and CEO Erin Gore is founder and CEO of Garden Society, a California-based, cannabis-focused benefit corporation serving women in search of new, more holistic ways to rejuvenate from the rigors of their daily lives. Garden Society offers high quality, low dose artisanal confections and sun-grown pre-rolls that connect biodynamic farming, sustainable ingredients and strain-specific cannabis.
Erin is an active member of the Northern California cannabis community, and frequently speaks on the topics of cannabis and entrepreneurship. She’s a fearless advocate for women-owned cannabis businesses, and equally dedicated to breaking the stigma and rewriting the script around the plant. With a degree in Chemical and Biological Engineering from the University of Wisconsin-Madison, Erin is also fluent in the science-based language of cannabis and production.
Prior to Garden Society, Erin worked with her husband Tom on their joint venture with Constellation Brands on Tom Gore Vineyards, an award-winning farmer’s wine, and previously had a decade-long corporate career at Henkel, where she managed a global adhesive business valued at nearly $100 million.
Currently, she serves on the Board of the Healthcare Foundation Northern Sonoma County as well as the Healdsburg District Hospital Board of Directors, and International Cannabis Farmers Association. She is a member of the Sonoma County Growers Alliance and belongs to the Circular Board, a collaborative accelerator for women entrepreneurs.
Co-Founder As co-founder and head of marketing for Garden Society, Karli’s communication and marketing prowess makes the brand shine. As a working mom and wife to a cancer survivor, she understands the positive wellness impact low-dose edible cannabis can have on the mind, body and soul.
Karli began her career in communication and marketing in the wine industry at a boutique PR agency in Napa, where she learned the ropes of pitching and building media relationships. While also expanding her wine education and knowledge, her interest in the wine business quickly deepened and lead her to explore other aspects of brand and event marketing. As her career progressed, she moved to Constellation Brands, the world’s leading wine company. There she emerged as a top-tier marketer, learning firsthand the importance of partnerships and cross-brand collaborations. Through thoughtful storytelling, pitching, and partnerships, Karli landed media coverage for brands in national media outlets including Today Show, Wall Street Journal, Wine Spectator and Food & Wine magazine.
While at Constellation, Karli helped launch a wine brand that, at the time, she didn’t know would eventually shift her career from wine to cannabis – this is when her Garden Society story began. In 2016, Karli reconnected with her former wine industry peer, Erin Gore, who had recently launched Garden Society, a cannabis company focused on women’s wellness. Shortly thereafter Erin asked Karli to join the Garden Society team to lead marketing and communication efforts. Together, Erin and Karli have quickly built a well-recognized luxury cannabis brand that has garnered the interest of Today Show, CNBC, Marie Claire, Los Angeles Times, Forbes and many more.
As she loved telling the story of wine - from vine-to-glass – Karli is even more passionate and personally touched in telling the Garden Society story, from seed-to-delectable confection.